Adidas is now the number sneakers brand in the United States after surpassing Adidas in the show brand business.
The report which was posted by a tracking company NPD group shows a rapid growth in the sneakers business by Adidas in the last 6 months.
In the last 6 months, Adidas had an 11.3% percent growth in the United States while Jordan only attained a 1 percent growth from 9.4 to 9.5 percent.
Nike which is the brand owner of Jordan witnessed a 39% drop in their market share 8 months ago and the drop has now streamed down to one of its biggest brands, Jordan.
The leader in the marketplace, Jordan brand owner Nike, dropped from 39 percent of the market share for the first eight months of last year to 37 percent for the first eight months of 2017.
Steady 2 Year Decline
The decline in the market share of Nike started with the rise of Adidas in 2016 after moves were made to replace the company’s CEO of over 14 years, Herbert Hainer.
In the last two years, Adidas has witnessed a steady growth of their original brands like Stan Smith and Superstar and the Yeezy line from Kanye West.
The fall in Basketball shoes has also affected the sale of Nike shoes even though the likes of Lebron James, Kyrie Irving, and Kevin Durant are brand ambassadors of the brand.