Facebook Publishes Full-page Advertisements In Major European Newspaper, Offering False News Detection

Facebook published full-page advertisements in major British newspaper Monday, showing tips to detect false news a month ahead of Britain’s general elections.

Facebook published full-page advertisements in major newspapers such as The Guardian and The Times of London as the country is holding general elections next month. The ads came as a move carried out by Facebook in European countries, including Germany and France ahead of their elections.

Europeans are less prone to spreading false news

In a statement, Simon Milner, Facebook’s director of policy for the UK, issued, “People want to see accurate information on Facebook and so do we. That is why we are doing everything we can to tackle the problem of false news.”

Researchers reveal that internet users in some European countries do not constantly share fake news online, unlike most internet users in America. However, major European leaders are applying pressure on Facebook constantly in an attempt to publish fake news, along with hateful, racist and violent posts, to affect results.

“I think Europe has within living memory much more understanding of the consequences of letting hateful propaganda spread,” stated Zeynep Tufekci, an associate professor at the University of North Carolina who considers the impact of technology on politics and society. “They lived through World War I and World War II, and they have a deeper visceral reaction to the consequences of letting hate speech, incitement to violence, misinformation, propaganda — the whole range of things that we see online today — going unchecked.”

Facebook takes  a step to stop hateful posts

Moreover, Facebook was quick to confirm it has deleted “tens of thousands” of fake Facebook accounts and stated it would appoint 3,000 employees to look into hateful and aggressive contents and posts.

Tufekci says the company have the potentials to be constructive and to likely have an impact on its users rather than reviewing hateful content posted on the site or publishing ads stories in newspapers.

“I’m not saying they’re gonna catch every last thing,” Tufekci said. “I’m not saying that user behavior is not part of it. I’m not saying that polarization is not a big part of the story. … But I am saying that they have a role to play that could be a lot more constructive than taking ads and telling us to be better.”