Apple has established itself in phone industry in the world; however, the company is planning to enter the world of autonomous cars, CEO Tim Cook announced in an interview with Bloomberg.
“We sort of see it as the mother of all AI projects,” said Cook. “Autonomy is something that’s incredibly exciting for us, but we’ll see where it will take us. We’re not really saying from a product point of view what we’ll do, but we’re being straightforward that it’s a core technology we view as very important.”
“WE SORT OF SEE IT AS THE MOTHER OF ALL AI PROJECTS.”
Their interest in self-driving vehicles has been somewhat of a confidential rumour in Silicon Valley. Rumours about the company’s efforts (codenamed Project Titan, and reportedly started in 2014) have been circulating the market for years.
A more recent confirmation happened when a number of leaked documents were revealed about Apple’s involvement with the technology, including a permit from this very April stating they are allowed to test self-driving cars.
Apparently, they hired around over a thousand engineers for Project Titan, but they later had to focus on other things. In October last year, after being promised to work on products in line with Tesla, the engineers had to work more on the software side of things. This interview with Cook confirms that this is on Apple’s list of priority.
Whatever the company’s final goal is, for now, at least, it’s being a bit more outspoken about its interest.
Cook told Bloomberg that Apple sees the car industry as liable to interference, and noted that self-driving technology is just one of three “vectors of change” that will come to fruition in the near future.
The other two, he says, are ride-sharing and electrification. “If you’ve driven an all-electric car it’s actually a marvellous experience,” said the Apple chief.